research

Spend more time understanding customer needs to unlock innovation

Reading Time: 2 minutes“We never do any consumer research” he bragged to everyone. “We launch products our friends will like” The arrogance of this statement There is a lot of debate about the value of consumer or user validation in the innovation process and whether it truly leads to groundbreaking ideas. One of

CATCH THEM IF YOU CAN!

Reading Time: 4 minutesConsumers are irrational and emotional. How do they pick products?

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