CONSUMER TARGET GROUPS THROUGH THE LENS OF GAME THEORY
June 22, 2021
Reading Time: 2 minutesEveryone is after the millennials. But are you really trying to understand your consumer and connect with them on a deeper level?
consumer journey
THE CUSTOMER IS YOUR BOSS
February 15, 2021
Reading Time: 2 minutesThe customer is your real boss whether you are a shop owner or a multinational. Make sure their interaction with you is a memorable one.
WRITING THE PERFECT BRIEF
January 25, 2021
Reading Time: 3 minutesThe basis of any marketing brief should include the profound motivator, the emotional connection and the consumer journey