WRITING THE PERFECT BRIEF
January 25, 2021
Reading Time: 3 minutesThe basis of any marketing brief should include the profound motivator, the emotional connection and the consumer journey
consumer behaviour
CONNECTING WITH THE CONSUMER
January 25, 2021
Reading Time: 2 minutesTo really connect with our consumer, we need to follow their life journey, the life stage they are at, their deepest fears.
CATCH THEM IF YOU CAN!
January 25, 2021
Reading Time: 4 minutesConsumers are irrational and emotional. How do they pick products?