CONSUMER TARGET GROUPS THROUGH THE LENS OF GAME THEORY
June 22, 2021
Reading Time: 2 minutesEveryone is after the millennials. But are you really trying to understand your consumer and connect with them on a deeper level?
The Consumer
WRITING THE PERFECT BRIEF
January 25, 2021
Reading Time: 3 minutesThe basis of any marketing brief should include the profound motivator, the emotional connection and the consumer journey
CONNECTING WITH THE CONSUMER
January 25, 2021
Reading Time: 2 minutesTo really connect with our consumer, we need to follow their life journey, the life stage they are at, their deepest fears.
CATCH THEM IF YOU CAN!
January 25, 2021
Reading Time: 4 minutesConsumers are irrational and emotional. How do they pick products?