Reading Time: 2 minutes“We never do any consumer research” he bragged to everyone. “We launch products our friends will like” The arrogance of this statement There is a lot of debate about the value of consumer or user validation in the innovation process and whether it truly leads to groundbreaking ideas. One of
Reading Time: 3 minutesShoshin in Zen Buddhism describes an attitude of openness and lack of preconceptions when studying a subject.
Innovation is the embodiment of shoshin. But can expertise be a hindering factor?
Reading Time: < 1 minuteIndividuals should be allowed to come together in a creative environment where they can explore different routes, try and fail and hopefully come up with something truly unique!
Reading Time: < 1 minuteInnovation is an ongoing journey, an endless passionate quest for discovery and improvement!