THE CROWN JEWEL CONT’D
January 25, 2021
Reading Time: 4 minutesWhat do you need to do to make sure your product is always in the limelight!
WRITING THE PERFECT BRIEF
January 25, 2021
Reading Time: 3 minutesThe basis of any marketing brief should include the profound motivator, the emotional connection and the consumer journey
CONNECTING WITH THE CONSUMER
January 25, 2021
Reading Time: 2 minutesTo really connect with our consumer, we need to follow their life journey, the life stage they are at, their deepest fears.
PRODUCT: YOUR CROWN JEWEL
January 25, 2021
Reading Time: 3 minutesEverything starts with a product. Are you doing everything you can to make your product the best it can be?
CATCH THEM IF YOU CAN!
January 25, 2021
Reading Time: 4 minutesConsumers are irrational and emotional. How do they pick products?
WORK IN PROGRESS!
January 19, 2021
Reading Time: < 1 minuteI am continuously writing new pieces while managing a daily life so although I have an idea about this category, it is not done yet. Please be patient, I am about quality, not quantity!
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