WHEN THE PROCESS IS RIGHT AND THE CONSUMER EXPERIENCE IS WRONG!
November 25, 2024
Reading Time: < 1 minuteA consumer’s experience in trying to get in touch with a company through the new cost effective web page!
Spend more time understanding customer needs to unlock innovation
October 30, 2024
Reading Time: 2 minutes“We never do any consumer research” he bragged to everyone. “We launch products our friends will like” The arrogance of this statement There is a lot of debate about the value of consumer or user validation in the innovation process and whether it truly leads to groundbreaking ideas. One of
SHOSHIN: A LESSON FROM ZEN BUDDHISM AT THE CORE OF INNOVATION
October 24, 2024
Reading Time: 3 minutesShoshin in Zen Buddhism describes an attitude of openness and lack of preconceptions when studying a subject.
Innovation is the embodiment of shoshin. But can expertise be a hindering factor?
CONSUMER TARGET GROUPS THROUGH THE LENS OF GAME THEORY
June 22, 2021
Reading Time: 2 minutesEveryone is after the millennials. But are you really trying to understand your consumer and connect with them on a deeper level?
HOW TO BUILD INNOVATION INSPIRED BY LEGOS
April 14, 2021
Reading Time: < 1 minuteIndividuals should be allowed to come together in a creative environment where they can explore different routes, try and fail and hopefully come up with something truly unique!
INNOVATION IS A JOURNEY
April 7, 2021
Reading Time: < 1 minuteInnovation is an ongoing journey, an endless passionate quest for discovery and improvement!
A GREAT MARKETER DEFINED
March 25, 2021
Reading Time: < 1 minuteA great marketer is one that can create and build a brand for its intended target group without personal bias. Is that even possible?
GLOBAL COMMUNICATION, LOCAL CONNECTION
March 17, 2021
Reading Time: 2 minutesIf you want your global team to deliver successful communication toolboxes, make them work closer to the local teams
THE CUSTOMER IS YOUR BOSS
February 15, 2021
Reading Time: 2 minutesThe customer is your real boss whether you are a shop owner or a multinational. Make sure their interaction with you is a memorable one.
BUILD A CUSTOMER SERVICE
AT THE SERVICE OF THE CUSTOMER
February 3, 2021
Reading Time: < 1 minuteIs your consumer service built to meet your company’s needs or the consumer needs?