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Am I an expert in all expressions of marketing? No, some appeal to me more than others. But I am obsessed about finding where the consumer is and make sure they get a seamless, consistent brand experience in every point of interaction with the brand.

I started off my career in technology marketing but switched to FMCGs, which has been my great passion for the most part of my career.

I have held numerous executive positions in brand management, product development, international business development and worked with different FMCGs on a global, regional and local level.

I have developed and launched numerous brands in over 50 markets around the world primarily in Asia and most European markets.

Here are the top 8 things you need to know about me:

On my expertise
1. I am deeply passionate about the brand journey from concept to materialisation.
2. Putting the consumer experience at the heart of everything is an obsession of mine. In a world filled with permanent distraction, assuring that the brand speaks to the hearts and minds of the consumers is key to keeping their loyalty.
3. Recognised for my innovative and original approach to problem solving and my passion for building relationships within teams, customers and partners.
4. My primary focus is on closing the loop between marketing and sales.

On my leadership
1. “You put people on fire”, “you have a real gift with people”. Both are direct quotes from previous managers. No job is a one man show. I am dedicated to bringing out the best in the people in my team and help them find their higher purpose.
2. I draw people from different disciplines in order to get different perspective on things and help the team learn, grow and expand their horizon. I am profoundly committed to giving people the recognition they deserve so much so that I founded a company with this as a mission.
3. I have been an expert voice motivating, training and presenting to audiences of thousands of sales people. I coach people, helping them reach their full potential.
4. I am confident in what I know and humble in what I don’t know. This is where the team excels. I am committed to a lifetime of learning.

I am also a person with a passion for taking on new challenges and lots of interests…

I love running and share my passion with a group of runners I coach. I do triathlons, I scuba dive around the world and travel to remote places to fulfill my curiosity (pre Covid-19!). I have lived in 5 countries so far and speak 5 languages (some better than others!) .

If you need help building a unique brand experience, creating a new concept, or bringing new things into market, feel free to contact me .

I never wonder if I can do it, only how long it will take.

Said, Me